If it’s made in a kitchen, Betty Crocker’s got you covered.
The brand that’s part of the family. From baked goods to salads, breakfast to snacks, Betty Crocker’s impressive lineup of dependably delicious products have been trusted in the kitchen since 1921.
Betty Crocker offers an extensive lineup of simple, reliable products, but the recipes and kitchen expertise is what makes her a household name.
How Betty became a household name
After receiving thousands of questions about baking, Betty Crocker was created to personalize responses.
In 1924, Betty hosted a popular radio segment called Betty Crocker Cooking School of the Air.
In 1950, the Betty Crocker Picture Cook Book was a bestseller. New editions are still printed today.
A little bit more about Betty
In 1921 Betty Crocker began answering questions about baking by letter. And from letters and radio to cookbooks and television, to the establishment of BettyCrocker.com, her aim has stayed true: to inspire home cooks across the world.
Big Red makes everyone a foodie
In 2016, the 12th edition of Betty’s “big red” cookbook was launched.
Why not ask Betty?
Betty’s been answering kitchen questions since 1921. Today, you can ask her questions online.